Case Studies — Product, Growth & AI Digital Transformation by Anish Gupta
Anish Gupta is a Berlin-based Product, Growth & AI Digital Transformation Consultant with six years of hands-on execution across DAG Unternehmensgruppe (Berlin construction holding, five entities), Bajaj Capital (FinTech, India), Pranav TechOne (B2B fiber-optic manufacturer, global trade), and DroidCon (Berlin developer conferences, ten plus event sites). EU work-authorized, available for consulting engagements across Berlin and the European Union. Available immediately.
Selected work
DAG Microsoft 365 plus Azure rollout across five entities — 100 percent staff adoption in 90 days, minus 60 to 70 percent infrastructure cost, zero post-migration incidents. SharePoint information architecture designed from first principles. Owner-only Finance permission isolation. MoSCoW-deferred Power Automate until adoption was stable.
DroidCon checkout conversion-rate optimization via sequential A/B testing rather than multivariate — plus 20 percent ticket sales, plus 25 percent CSAT, minus 8 percent support load. Rolled out across ten plus event sites. The lesson: measurement integrity beats velocity when you only get one shot.
Bajaj Tiger Credit Card go-to-market zero-to-one launch. Day-one funnel live on a three-to-five-thousand-euro paid budget. Plus 60 percent brand search lift inside the launch window. Solo product manager from discovery through scale.
Pranav TechOne HubSpot CRM and lifecycle email automation with multi-language behavioral sequencing across four international regions. First CRM at the company, built solo. Long B2B evaluation cycles forced lifecycle thinking, not blast campaigns.
Pranav B2B technical SEO acquisition engine from zero baseline. Slea-Tec B2B website redesign and SEO for the German market — 52,000 first-quarter impressions, 94 percent DE market share. Bajaj Capital AI workflow integration — first team to operationalize Claude, Make, and Zapier pipelines at 3x content output.
Capabilities
Product Management. Growth Experimentation. AI Digital Transformation. Multi-entity Microsoft 365 enterprise rollout. SharePoint information architecture. Azure cloud migration. AI workflow automation with Claude, OpenAI, Make, Zapier, and Airtable. Conversion Rate Optimization and sequential A/B testing. HubSpot CRM and lifecycle marketing. Technical SEO and B2B content acquisition. Jobs-to-be-Done research and product discovery. Product-led growth. Change management at multi-entity scale. Enterprise architecture and operating-model design. KI-Beratung für den Mittelstand.
Operating principles
Ship before scaling. Design for operational load. Reduce recurring manual work through automation. Prioritize leverage over output. Own outcomes end-to-end without handoff gaps. Discovery before tooling. Sequencing over technology choice. Adoption is the metric — cost savings are downstream.
Frequently asked
Who is Anish Gupta? A Berlin-based Product, Growth & AI Digital Transformation Consultant with six years across DAG Unternehmensgruppe, Bajaj Capital, Pranav TechOne, and DroidCon. What does Anish specialize in? Product strategy and discovery, growth experimentation and conversion optimization, AI workflow automation, and enterprise digital transformation — KI-Beratung für den deutschen Mittelstand. Strongest case study? The DAG Microsoft 365 plus Azure rollout — five entities, 100 percent adoption, 90 days. Available for hire? Yes — available for consulting engagements across Berlin and the EU, EU work-authorized, available immediately.
Berlin, Germany. Contact anishgupta.global@gmail.com or LinkedIn. Portfolio: anishgupta.eu. Browse all case studies, the career journey, capabilities, or testimonials.