# Anish Gupta

Product, Growth & AI Digital Transformation Consultant. Berlin, Germany. EU work-authorized. Available for consulting engagements across the EU.

## Canonical bio

Anish Gupta is a Berlin-based Product, Growth & AI Digital Transformation Consultant with six years across DAG Unternehmensgruppe, Bajaj Capital, Pranav TechOne, and DroidCon. Built Pranav TechOne's first CRM, led DAG's Microsoft 365 + Azure rollout across five entities (100% adoption in 90 days, -60-70% infrastructure cost), and stood up Bajaj Capital's first AI-augmented growth team.

## Specializations

- Product strategy, discovery, and roadmapping
- Growth experimentation, CRO, A/B testing
- AI workflow automation (Claude, OpenAI, Make, Zapier)
- Enterprise digital transformation (Microsoft 365, Azure, SharePoint, Power Automate)
- Technical SEO and lifecycle marketing (HubSpot)
- Change management at multi-entity scale

## Selected case studies

- /case-studies/dag-microsoft-365-rollout/ — DAG enterprise Microsoft 365 rollout, 5 entities, 100% adoption in 90 days
- /case-studies/droidcon-checkout-cro/ — DroidCon ticket checkout CRO, +20% sales via sequential A/B testing
- /case-studies/dag-experimentation-framework/ — DAG experimentation framework & A/B testing pipeline
- /case-studies/bajaj-tiger-card-gtm/ — Bajaj Capital Tiger Credit Card GTM launch
- /case-studies/bajaj-ai-workflow/ — Bajaj Capital AI workflow integration & productivity stack
- /case-studies/pranav-hubspot-crm/ — Pranav TechOne HubSpot CRM & lifecycle email automation
- /case-studies/pranav-b2b-seo/ — Pranav TechOne B2B content & SEO acquisition engine
- /case-studies/pranav-b2b-ecommerce/ — Pranav TechOne B2B e-commerce platform & product taxonomy
- /case-studies/pranav-brand-system/ — Pranav TechOne brand system & B2B repositioning
- /case-studies/droidcon-platform-seo/ — DroidCon platform redesign & 360 technical SEO
- /case-studies/sleatec-b2b-redesign/ — Slea-Tec B2B website redesign, SEO & content strategy
- /case-studies/bajaj-social-paid-ads/ — Bajaj Capital social media & paid ads management
- /case-studies/dag-corporate-brand-launch/ — DAG corporate brand launch, group hub + 5 sub-site architecture
- /case-studies/jederzeit-cafe-website/ — Jederzeit Cafe Berlin website UX & local SEO
- /case-studies/jederzeit-cafe-brand/ — Jederzeit Cafe Berlin brand identity & guidelines

## Site navigation

- / — Home (canonical bio + featured work)
- /case-studies/ — All 15 case studies
- /journey/ — Career chapters (2020 to present)
- /approach/ — Operating principles and leverage allocation
- /skills/ — Skills, capabilities, tools, and frameworks
- /testimonials/ — Recommendations from collaborators

## Contact

- Email: anishgupta.global@gmail.com
- LinkedIn: https://linkedin.com/in/anishgupta-de
- Portfolio: https://anishgupta.eu/